The motherland's Nanjiang port and Vietnam, which belongs to Asia, carry water. The traditional culture and geographic location of both China and Vietnam have the outstanding advantages of carrying out border trade activities. The development of the Vietnamese printing industry is a new highlight of the industry’s peers.
Vietnam, with a population of 85 million, is as large as a country in Shandong Province. However, there is huge potential in the printing market. The demand for packaging and printing machinery in Vietnam is very large, so China's packaging and post-press equipment have a vast market for development in Vietnam.
The printing of Vietnamese books and periodicals mainly uses sheet-fed (imported) offset printing machines, and there are many printing companies and fewer printer manufacturing companies. In Vietnam, there are only two printer manufacturers (one in Hanoi and one in Ho Chi Minh City). The two so-called manufacturing plants currently only engage in repair operations and do not have the capability to develop and manufacture printing machinery. Therefore, all printing equipment in Vietnam is Rely on imports. In the late 1980s, due to the cold relations between China and Vietnam, most of the printing equipment in Vietnam imported used equipment from Germany, Japan, South Korea, and Taiwan Province. These equipment models are old, outdated, poor in print quality, and costly. At present, the Vietnamese government has stipulated that: Enterprises are not allowed to import used machinery. The introduction of this policy will bring about a new round of equipment demand, and it will also help Chinese equipment enter the Vietnamese market.
At present, most of the printed materials in Vietnam are imported from China. Especially in recent years, there has been a strong demand for Chinese offset printing equipment. They hope that Beiji Group, the printing press manufacturer, will set up an office in Vietnam. In view of the above, the printing industry can proceed from the following aspects to further strengthen cooperation with the printing industry in Vietnam:
First of all, it is imperative to open up the channels to strengthen trade and economic and technological exchanges and cooperation between the printing industries of China and Vietnam. Sino-Vietnam trade associations strengthened communication and sent delegations to conduct industry exchanges. Through activities such as product display, promotion, business negotiation, and mutual visits between enterprises, conditions are created for direct dialogue between enterprises of the two countries.
Second, it increased its propaganda to Vietnam. To carry out promotional activities in different forms and contents such as printing technology training, lectures, technical consultation and exchange, and information release. Because Vietnam transports 2,000 people abroad every year, most of them send their teachers to Germany for study. Different cultures and education determine their awareness orientation and equipment selection. Therefore, China's printing industry must step up publicity efforts.
Third, the Chinese industry should promote good products to enterprises in Vietnam. Excellent product quality is the best publicity for the company based on the Vietnamese market. This is a review of the company's overall quality and overall level. Therefore, Chinese enterprises should improve their internal strength in improving their core competitiveness.
Fourth, as China's southern border control port, several marketing companies in Nanning, Guangxi should strengthen market integration, jointly strengthen and expand, and use foreign brands to fight against Chinese brands. They should not compete for prices, disrupt the market, and undermine the image and interests of Chinese companies.
Fifth, Vietnam's reforms have just begun. The shortage of funds and weak ability to pay are also common phenomena in the initial stage of economic recovery. Therefore, in the commercial and trade activities, we must do rigorous contracting, operating practices, careful selection of agents, and pay attention to their credit rating and economic strength to prevent unnecessary economic losses.
Vietnam, with a population of 85 million, is as large as a country in Shandong Province. However, there is huge potential in the printing market. The demand for packaging and printing machinery in Vietnam is very large, so China's packaging and post-press equipment have a vast market for development in Vietnam.
The printing of Vietnamese books and periodicals mainly uses sheet-fed (imported) offset printing machines, and there are many printing companies and fewer printer manufacturing companies. In Vietnam, there are only two printer manufacturers (one in Hanoi and one in Ho Chi Minh City). The two so-called manufacturing plants currently only engage in repair operations and do not have the capability to develop and manufacture printing machinery. Therefore, all printing equipment in Vietnam is Rely on imports. In the late 1980s, due to the cold relations between China and Vietnam, most of the printing equipment in Vietnam imported used equipment from Germany, Japan, South Korea, and Taiwan Province. These equipment models are old, outdated, poor in print quality, and costly. At present, the Vietnamese government has stipulated that: Enterprises are not allowed to import used machinery. The introduction of this policy will bring about a new round of equipment demand, and it will also help Chinese equipment enter the Vietnamese market.
At present, most of the printed materials in Vietnam are imported from China. Especially in recent years, there has been a strong demand for Chinese offset printing equipment. They hope that Beiji Group, the printing press manufacturer, will set up an office in Vietnam. In view of the above, the printing industry can proceed from the following aspects to further strengthen cooperation with the printing industry in Vietnam:
First of all, it is imperative to open up the channels to strengthen trade and economic and technological exchanges and cooperation between the printing industries of China and Vietnam. Sino-Vietnam trade associations strengthened communication and sent delegations to conduct industry exchanges. Through activities such as product display, promotion, business negotiation, and mutual visits between enterprises, conditions are created for direct dialogue between enterprises of the two countries.
Second, it increased its propaganda to Vietnam. To carry out promotional activities in different forms and contents such as printing technology training, lectures, technical consultation and exchange, and information release. Because Vietnam transports 2,000 people abroad every year, most of them send their teachers to Germany for study. Different cultures and education determine their awareness orientation and equipment selection. Therefore, China's printing industry must step up publicity efforts.
Third, the Chinese industry should promote good products to enterprises in Vietnam. Excellent product quality is the best publicity for the company based on the Vietnamese market. This is a review of the company's overall quality and overall level. Therefore, Chinese enterprises should improve their internal strength in improving their core competitiveness.
Fourth, as China's southern border control port, several marketing companies in Nanning, Guangxi should strengthen market integration, jointly strengthen and expand, and use foreign brands to fight against Chinese brands. They should not compete for prices, disrupt the market, and undermine the image and interests of Chinese companies.
Fifth, Vietnam's reforms have just begun. The shortage of funds and weak ability to pay are also common phenomena in the initial stage of economic recovery. Therefore, in the commercial and trade activities, we must do rigorous contracting, operating practices, careful selection of agents, and pay attention to their credit rating and economic strength to prevent unnecessary economic losses.
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