The temptation of Invercote

High-end packaging demands more and more design and production.

Iggesund Paperboard has launched a very inspired package called Seduced by Invercote. Gay Malinson, director of packaging for the company, proudly commented: “We completed this work with our knowledge and imagination. Our job is to convince customers that Invercote is their best choice.”

The temptation of Invercote is to pack four small cartons of different shapes and one book in a large paper box. The packaging materials are all made from Invercote's multi-layered solid bleach paperboard, which is an outstanding example of luxury and upscale packaging.

Invercote's temptation is a model work of superior finishing and processing techniques. It transforms cardboard into a medium that conveys feelings and emotions. To highlight the performance of this premium packaging, Iggesund Paperboard teamed up with French chocolate manufacturer Valrhona to demonstrate Invercote's performance.

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“We have a lot in common. We all attach great importance to the quality of our products. We monitor the entire process from the introduction of raw materials to the completion of the finished product,” said Marlinson. “Like Fafina’s strict control over the entire process from cocoa trees to chocolate products. Similarly, our monitoring began with pine trees and finally Invercote cardboard."

"I would like to remind people once again of the advantages of cardboard packaging," said Malinson. "It is a powerful information medium that can attract consumers' attention. In the logistics chain, cardboard is powerful. These features, plus Various decorative techniques such as bronzing, compounding and special effects glazing make cardboard packaging an incredible medium."

Western communications experts point out that the importance of packaging as a medium is seriously underestimated compared to traditional advertising. For example, 80% of consumers decide only which product to buy before entering a store. The decision to choose which brand is made before the shelf. In this case, the color, design, and top-level effects of the package can attract consumers' attention and promote their purchasing decisions.

Iggesund Paperboard has a tradition of transferring knowledge of cardboard performance to designers and brand owners. “This sounds like we have become an unselfish knowledge evangelist. Actually, it is not very important for us to have a vast knowledge and ability for our customers,” said Malinson. The more features a customer wants, the more advanced the design, and the more complex the printing and finishing techniques used, the more likely they are to use high-quality cardboard, such as our Invercote cardboard. Only high-grade cardboard can meet their needs.

Reprinted from: Huayin Media