The printing industry is one of the major global industries, and it is influenced by a variety of global factors, and these factors are also receiving global attention. These factors have been and will continue to have a major impact on the development of the printing industry. In the short to medium term, the number of global printers will continue to decrease due to mergers and acquisitions between companies and the existence of companies that have been eliminated.
Overcapacity
As the printing industry is scattered in developed countries around the world, the entire industry is greatly affected by overcapacity. Although small and medium-sized enterprises in Europe and the United States, including large enterprises, have experienced different levels of downsizing and bankruptcy in the past few years, overcapacity is still growing. In addition, new printers are emerging in China, the Middle East and emerging European countries. The investment in new technologies (especially digital printing ) is particularly high due to lower daily operating costs and higher returns. These investments by printers in other countries will affect market leadership in Europe and the United States.
In addition, overcapacity forces printers to increase efficiency by continuously reducing costs, resulting in overcapacity or capacity reduction in other businesses.
Economic environment
The economic environment has an important impact on the printing industry in many aspects. For example, the economic environment has a huge impact on investment; the economic environment not only affects advertising expenditure, but also affects all printed products; the disposable income level has an important impact on commercial printing and traditional printing; Small changes in the economic environment will have a series of important impacts; rising costs erode profit margins; strong performance of global currencies. The most important factor affecting economic growth is the “commercial streetâ€, and this year’s consumer spending has barely increased. In addition, the rapid growth of online sales and the shift from physical stores to online shopping means a reduction in demand for printed products, which affects both traditional and digital printing. The growth in the use of electronic POS materials will bring innovation in sales models to retail physical stores.
New technology and speed of innovation
The rapid development of new technologies is one of the important factors affecting the global printing industry. While increasing productivity, printers can also be able to offer new products to their customers, ensuring that these companies are ahead of their competitors.
Digital printing is the most important invention after offset printing .
The development of waterless printing is equally important, but digital printing is not as prominent in reducing overall costs;
Another cost reduction is the application of single fluid inks;
Other technological innovations aimed at increasing productivity and reducing costs include the development of new papers;
. Online printing website allows print providers to bid online, printing companies can conduct business through a global website, improve production efficiency from time management terms. surroundings
Legislation - global laws and regulations on packaging waste/waste management strategies;
Climate change tax - a new energy tax imposed on companies;
Energy and fuel costs rise by more than 20% annually;
The advantages of ISO14001 certification - reducing costs by reducing energy consumption, but also an economic incentive, including taxes, contributions and trade permits.
The above content is selected from the 9th volume of the “ Digital Printing †2013 of Keyin Media. For more journal content, please pay attention to the journal channel. The latest journal content clicks into the electronic journal channel of Keyin.com.
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