Last week, under the control of Xtep Group, 330 employees of Xtep went to Wuyishan to learn and enjoy traveling in Wuyishan.
At this point, Xtep is the third year of organizing staff to carry out the "Sunshine Culture Tour." Xtep chairman Ding Jinchao said that Xtep's "Sunshine Culture Journey" has become an activity brand of Xtep Culture . "Traveling abroad is an important welfare given to outstanding employees as well as a corporate culture."
The "cultural journey" to create a campaign brand
It is reported that the participants in the tour is the star of 2008 Xtep, the management elite, loyalty and dedication award winners, moving figures, working more than eight years old staff and excellent workshop, excellent team, outstanding management team representatives.
As early as 2007, Xtep organized the first "Sunshine Sunshine, Pursuit of Happiness" special step - Wuyishan Sunshine Culture Tour; 2008 is the Lushan Sunshine Cultural Tour; this year is still continuing the Wuyishan Sunshine Cultural Tour. Three years of perseverance, Sunshine Cultural Tour has become an activity of Xtep culture as a brand.
In fact, in addition to the Sunshine Cultural Journey, there are many special Xtep broader corporate culture activities. Xtep manager Shaojing Li introduced the concept of "special steps to the annual workers' Games and May Day Gala into a corporate culture activities' fashion sports' in order to strong staff physique and enjoy the joy of sports; the National Day cultural activities and singing competitions into "Charm literary articles" to enjoy the joy of staff and enjoy the happy life; New Year's Day summary commendation activities into a "moving character articles" to create Xtep characters to enjoy Xtep touched .Three theme activities to create Xtep's cultural brand. "
In response, Ding Jinchao said: "We hope that through our colorful corporate culture activities, we will create an atmosphere of" happy working, happy learning, happy life and happy growth "for our employees so as to make our employees enjoy the sunshine, the pursuit of happiness and the harmonious co-existence Environment, work and life. "
Travel training to join the corporate culture focused on advocacy
Talking about why Xtep spend heavily to organize staff travel, Xtep vice president Liu Qingxian said that corporate culture is to stimulate staff motivation and promote business development as a management tool, the company attaches great importance to the promotion of corporate culture and promotion of the core concepts. Through the organization of cultural activities, training sessions, internal publications, etc., can help employees learn the core concepts of corporate culture and internalization.
However, while the Sunshine Culture Tour itself enables Xtebu employees to feel the culture of Xtep's business, Xtep still does not forget to invite consultants to further promote Xtep's corporate culture when it is under the Sunshine Culture Tour.
Small footwear manufacturers from the management center told reporters, "Travel makes us feel happy, learning allows us to progress. Travel to join the study, let us feel more corporate culture of Xtep."
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