In the more than ten years of rapid development of the furniture industry, the market and enterprises have undergone earth-shaking changes, from the initial workshop-style production, roadside shacking, to the subsequent industrial production, and with specialized home stores. The home furnishing store and even the official flagship store model, the furniture industry has been experiencing self-upgrading and optimization from the production mode to the channel mode.
Today, as the development of the furniture industry is becoming more and more "hot", the call for "shuffle" is also gradually rising. In recent years, a large number of factors have hindered the development of the industry in the domestic and foreign markets. For enterprises, in the fusion of the industry, they can no longer adhere to the traditional mode of investment promotion, and channel innovation has become inevitable. Through the observation of the whole industry, the author combines the big environment with the existing mainstream mode, and through interviews with relevant industry insiders, comprehensively analyzes the current problems in the market and the solutions to future problems.
The transformation of building materials business may also be introduced by old dealers and relatives and friends. It may also be that employees of furniture enterprises have seen the general trend of industry development and actively requested to join. Regardless of the dealer, they all have a common keyword, which is the benefit. Enterprises that cannot make money will not have dealers willing to join.
However, in the face of the current complicated furniture market environment, many furniture dealers have already felt that they have no way to start, and they do not know how to choose whether they have different brand reputations. In fact, the promotion of some exhibiting products is seriously inconsistent with the actual product information, which also seriously dampens the dealers' confidence in joining. “Hesitation†is the most authentic portrayal of the dealer.
For dealers, it doesn't stop there. Experts told the author that for furniture, a good product is not necessarily a good project. The quality of the product is clear at a glance, and the supporting project system is often the key to choice. The marketing strategy, profit model, system service and training system around this product are the key points that dealers need to consider. Why since the 2008 financial crisis, an average of 40% of dealers around the world have the desire to change brands, that is, what we call the “change of blood†phenomenon in the industry. Old qualified dealers change their brands or change brands, and new dealers are more likely to cause losses after blindly joining, precisely because of the imperfections of many brands.
Industry breakthrough: e-commerce
B2B website quietly blooms
E-commerce sprouted in the 1990s and gradually developed in the early 20th century. The rise of the B2B website has led many people to see the innovation of the channel model, and the furniture industry is no exception. A series of B2B websites such as Alibaba, China Furniture Net, China Garment Network, China Textile Network, etc. have solved the problems of supply and demand and investment attraction of related industries from a professional perspective.
For the development of the furniture industry, professionalism has naturally become the focus of attention. In fact, what the furniture industry lacks is professional talents and professional services. Facing the temptation and homogenization of various interests in the market, the problem of “I am different from others and expensive†is “professionalâ€. Sexual problem. Many companies are able to take the lead because they have absolute professionalism. That's why Microsoft only makes software, Ford only makes cars, Intel only makes chips, and Coca-Cola only produces drinks.
Solving the problem with "professional"
Throughout the domestic furniture industry, Chang Qing said that his professional e-commerce platform is few and far between, and in the current lack of investment channels, the drawbacks brought by the exhibition become more and more obvious. Therefore, the professional furniture B2B platform will definitely become the future. The main force. As long as you are on the right track and in a professional channel, the "electric shock" is not terrible. At the same time, companies will ponder that a B2B website that can have thousands of brands and dealer resources may enable companies to successfully attract investment without being exhausted. Why not do it.
On the contrary, for e-commerce enterprises, strengthening specialization will strengthen the differentiation of enterprises and shape the corporate image. For example, specialized companies can increase traffic through reasonable product classification and brand structure; properly cooperate with offline experts to improve professional standards, and further strengthen the platform's own reputation and reputation, and increase customer trust; internal staff professional The high degree of management and relatively low management funds can help companies allocate resources reasonably to invest in and mine more professional projects. Of course, the promotion of specialization requires enterprises to strengthen their attention and improve their ability to control their core business.
It’s not just “trick†but also “creating†business opportunities.
The future development of the furniture industry is inseparable from the Internet, and it is inseparable from e-commerce. Experts say that a service-oriented website is the most important. What is lacking in the furniture industry is a company that can deeply analyze the market, find industry concerns, and find that the industry lacks shortcomings. Today's shortcomings are that furniture companies have difficulty in attracting investment and consume too much manpower and material resources. For the first network of furniture, such as a professional network home service provider that helps enterprises to attract investment, in addition to attracting investment, more furniture companies and dealers create business opportunities.
Thousands of brands are brought together on a B2B website, and the professional service allows dealers to quickly understand which company's products are the style they want. The recommendations after planning analysis reduced the dealer's unnecessary brand comparison time. For enterprises, tailor-made promotional programs, promotional video and text dissemination can also give priority to more franchisees. This is the "creation" of business opportunities.
The future is an era of innovation and creation. E-commerce is bound to become a trend, and this trend is not only the official channel that people are catering to, but also a comprehensive understanding based on the industry. The furniture industry is bringing together resources that are becoming saturated with each other, and at the same time as it is about to merge, it is a nirvana.
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