2011 is an extraordinary year for the smart home industry. The beginning of the “Twelfth Five-Year Plan†has enabled smart homes to multiply on the road to take off in the wind. The attention and support for high-tech industries in the “Twelfth Five-Year Plan†will let everyone see the hope of future development. "Special Fund for Internet of Things Development", "General Principles for Intelligent Technology of Smart Household Appliances", "Blue Book of China Internet of Things Industry Development", "Twelfth Five-Year Plan for Broadband Network Infrastructure", "Intelligent Building Design Standard", etc. The series and smart home related policies have been introduced one after another, so that the smart home industry can be effectively and effectively implemented.
Smart homes have entered China for more than a decade, but they have been slow to develop due to factors such as economy and concept. Until the last two years, they have given a little feedback. The market cultivation of more than a decade has begun to show results. HC Smart Home Network has witnessed the development trend of the industry all the year, and has also grown together with the smart home industry. According to the survey data of HC Smart Home Network, in the first half of 2011, with the gradual maturity of the market, the smart home industry continued to heat up, the demand for products was in short supply, and the national overall purchase index exploded. In the second half of the year, the downturn in the overall economic situation did not cause the smart home industry to decline. Instead, smart products such as smart home appliances, smart phones and tablet PCs became popular, driving the rapid expansion of the smart home industry. HC Smart Home Network summarized the development of the industry in 2011.
Keyword 1: Internet of Things
The "Twelfth Five-Year Development Plan of the Internet of Things", which was led by the Ministry of Industry and Information Technology, clearly states: "In the 'Twelfth Five-Year' period, the industrial system will be initially completed. A relatively complete IoT industrial chain will be formed, and 10 industrial clusters will be cultivated and developed. District, more than 100 key enterprises, a group of 'specialized, refined, special, new' small and medium-sized enterprises, building a number of public service platforms with wide coverage and strong support, initially forming an Internet of Things with complete categories, reasonable layout and optimized structure. Industrial system." Smart grid, intelligent transportation, intelligent logistics, intelligent industry, intelligent agriculture, smart environmental protection, smart medical and smart home, which are closely related to the Internet of Things, will become the sunrise industry leading the times.
In 2011, the development of China's Internet of Things industry brought new opportunities to many industries. As the core foundation of the Internet of Things, smart homes have gradually entered the public's field of vision with the development of the grand strategy of the emerging economy. According to data from HC Smart Home Network, the search volume of smart homes in January-July 2011 has more than five times compared with the same period of last year, and it increased by 33.3% in July. (See below)
April-July 2011 HC Smart Home Network Industry Climate Survey
In September, with the introduction of the “Twelfth Five-Year Plan†of the Internet of Things, according to industry veterans, the Internet of Things will activate the market of 500 billion. The second and third tier cities across the country have launched the “Internet of Things†and “cloud computing†and vigorously promoted the concept of “smart cityâ€. The term "smart home" also topped the list in July by the second place in August! “Smart City†is ranked third in the rankings from the end of July to the August. (see table below)
HC Smart Home Network August Product Search Ranking
It can be said that 2011 is a year of full bloom of the Internet of Things, whether it is grid, logistics, transportation or other fields are gradually applied by concept operations. Beijing leads the Internet of Things demonstration application, Zhangjiang Hi-Tech Park establishes Shanghai Internet of Things Base, Southern Internet of Things Demonstration Project starts in Guangdong, and Wuxi, Chongqing, Shandong, Tianjin and other places have successively set up IoT ships to build an intelligent industrial chain. Just like Mr. Persevi, the vice president and secretary general of the China Embedded Systems Industry Association and the China Internet of Things Industry Association, the Internet of Things will be the biggest bright spot in consumption. It may not be as good as the smart home industry chain in the future. In particular, after the “Twelfth Five-Year Planâ€, the government has great support for the Internet of Things. Smart home applications exist in all walks of life. Government encouragement is a benign spur.
At present, the smart home market is still not a mass consumer product. The needs of different levels are different. The development of different regions is different. The attention of different products is different. In short, smart homes highlight the "difference" from all aspects. word.
HC Smart Home Network has conducted a national regional market survey in July. The survey results show that: 25.5% of enterprises believe that smart homes are mature in East China, and 56.9% of enterprises believe that smart homes are more mature in South China market, only 3.9% of enterprises It is believed that the development of the North China market is relatively mature. The above data reflects the imbalance of smart home development in China to a certain extent.
In another survey of smart home products welcomed by users, the survey results in North China showed that security products ranked first with 43.1%; in East China, home control systems received up to 59% popularity; South China market, The demand for security products is in an absolute position, and security companies are also concentrated in South China.
From the above description, we can easily see the obvious difference in the distribution of smart homes across the country. From the perspective of national attention in August, East China is the main demand, accounting for more than 60% of the country's total demand! According to HC industry data, total national demand rose by 63% from July. As the Shenzhen Cloud Computing Center entered the testing phase at the end of August, Dongguan launched the “Smart City†and installed 30,000 IOT smart street lights. The focus of attention in South China increased by 410%. The second highest level of concern is Northeast China and East China.
National attention in August
The data chart allows us to visually see the significant differences that exist everywhere, and this difference will also exist for a long time in the future of smart home development. This difference is directly related to GDP, so the economically developed eastern and central and western regions Balancing also takes a long time to adjust.
Smart home national demand analysis chart
Keyword three: development
It is not difficult to see from the large exposure of the “smart†concept in 2011 that smart homes have developed rapidly during the year. Baidu data shows that there were 12,300,000 entries related to “smart home†at the end of 2011. A large number of reports in the media have increased the public's attention to smart homes, and also stimulated the development of the industry from the side. In 2011, smart homes have begun to embark on the road of development.
Baidu "smart home" entry search results
Smart homes have smart home appliances, intelligent lighting, building intercom, home control, burglar alarm and other sub-sectors. In 2011, smart home appliances can be said to be developing rapidly. Several giants such as Haier, Changhong and Hisense have continuously launched their own smart new products, especially the smart TV segment, which is mixed with concepts such as 3D and high definition. The competition is particularly fierce. In addition, the rise of the smart terminal industry, the Android system, and the madness of Apple products have enabled electronic products such as smartphones and tablets to quickly integrate into people's lives, and at the same time bring about rapid development of home control. A change in communication methods will lead to a change in the lifestyle of the times, and the demand for smart products will shift from luxury goods to necessities. In the November 2011 survey of HC Smart Home Network, we can already see that the three major product lines of smart home appliances, smart lighting and home control have become the most frequent products in people's lives.
Smart home appliances, smart lighting, and home control are increasingly popular with consumers.
Regarding the trend of future development, at the Shenzhen Anbo meeting at the end of October, we can feel the integration of multiple sub-sectors, which will also be the general direction of future development. Depending on the multi-faceted needs of people's home life, companies such as Anglolang, Guanlin, Lilin, Joule, and Jiale have combined building access control, burglar alarm, and home control systems into a complete smart home system. . Convenience, safety, entertainment, and then energy conservation and environmental protection, the development of smart home is in line with the development of human needs, but also the eternal theme of humanity.
In the past of 2011, many memories and influences brought to the smart home industry are worthy of summing up our suggestions and views on the development of this industry. Some people say that the industry lacks standards, confusion, unclear business models, and insufficient innovation. We need to set standards and need The common moral constraints of industry people require effective means of development and the need for technology and art. All expectations and visions are hopes for the future development of the smart home industry, and we believe that 2012 will be a better start.
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