How should printing companies be at the helm after the crisis?

The World Bank’s "East Asian Economic Semi-annual Report" released this year predicts that with the support of large-scale fiscal and monetary stimulus measures, the Chinese economy is expected to recover in the middle of the year and achieve a full recovery in 2010.

The survey released by the Chinese Entrepreneur Survey System recently showed that the current entrepreneurs are cautiously optimistic about the judgment of China's macroeconomic situation. Among them, foreign-funded enterprises are worried about relatively more. The data shows that the business operators who believe that the macroeconomic situation is “very good” or “better” in the first quarter accounted for 17.4%, and the “average” accounted for 41.6%; the “poor” or “very poor” accounted for 41%. Compared with 2008, it increased by 16.9 percentage points. In the survey on the expected operating conditions of the company in the second quarter, it is considered that the business operators who will be “improved” in the next period account for 24.3%, and those who believe “unchanged” account for 60.9%. This shows that although the current situation is still difficult, business operators are cautiously optimistic about the future.

The survey shows that in the face of the financial crisis that began on Wall Street last year, most companies have clearly felt the spring breeze, and the economic recovery is an indisputable fact. For printing companies, how do you adjust your mindset and seize more opportunities in this post-crisis era?

In the first quarter of this year, due to the low season of most printing companies, the sales and profits of a considerable number of companies declined slightly year-on-year. However, after entering the second quarter, orders received by enterprises have increased significantly. A considerable number of business operators expect second quarter. The business situation of the company will improve. Many enterprises have urgent demand for financing. They hope that the state will increase support for small and medium-sized printing enterprises and encourage financial institutions to stimulate economic growth through credit.

The reporter interviewed printing companies in Heilongjiang, Jilin, Tianjin, Beijing and Shandong in the near future on how to reduce the risks brought by this worldwide crisis to the printing business. It is hoped that the diversified or differentiated operation and management methods will be used to alleviate or avoid the impact of the crisis; there are a variety of countermeasures that propose to take the road of enterprise alliance and “bring the group to warm up”. However, the reporter’s many voices are still: looking for “machines” in crisis, seize the opportunity of equipment price concessions brought by the crisis, accelerate the pace of technological transformation and transformation and upgrading, enhance the ability to innovate and provide value-added services to customers, and do a good job in the long run. Prepare for the crisis; at the same time, it also calls on relevant state departments to formulate implementation rules for the favorable policies of the industry that have already been introduced as soon as possible so that all localities can implement them as soon as possible.

Some economists pointed out: "In the post-crisis era, what we are important is not to think about the present, but to think more about the development after the crisis." So we must not only solve the previous operational problems, but also need to seek long-term solutions. Development issues. As a printing company, it should be more clearly aware of the key point of strategic transformation. The era of low labor costs, low technology level, protective policies and extensive management can survive. It must be actively adapted to environmental changes. Adjust the enterprise development strategy, accelerate the pace of transformation and upgrading to achieve better survival and development. The financial crisis is also demanding to accelerate the pace of this transformation and upgrading.

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