In recent years, with the rapid development of the tobacco industry, more and more businesses have realized that the quality of cigarette packaging directly affects the market share of cigarettes. Therefore, new types of packaging have been introduced, which have improved China's cigarettes to some extent. The level of trademark design. However, there are also some companies lack of innovative packaging design ideas, even into the misunderstanding of cigarette packaging design.
Excessive pursuit of gentrification, "the best"
With the development of the socialist economy, people’s living standards are getting higher and higher, and consumers’ eyes are becoming more and more critical. A cigarette package with a novel design and high aesthetic value can indeed arouse the desire of consumers to purchase and bring great economic benefits to the business. However, some businesses are excessively pursuing the gentrification of cigarette packaging, and have launched such packages as “great goodsâ€, “boutiqueâ€, and “kings of kingsâ€, and they can't wait to wrap them in gold or silver and go into the extreme of light goods. Most consumers want to buy a cheap product. This practice can only keep them away from them. Those who really buy cigarettes cannot afford to smoke, which contributes to the luxury and corruption.
Lack of personality characteristics, blind pursuit of "foreign taste"
Some merchants seized the psychology of some consumers admiring "foreign goods," and put a full package of "foreign flavor" on the goods. The entire package did not have a Chinese character and implemented a full "westernization", making it almost impossible for people to read Chinese cigarettes. . As everyone knows, this design style does not adapt to China's national conditions. After all, the proportion of Chinese consumers who can understand “foreign language†is not large. Therefore, it is difficult for consumers to establish a brand image in the minds of the general public. The result is only counterproductive.
Imitation of Famous Brands Some businesses have spotted the psychology of some consumers admiring famous brands, and have produced many similar and similar “brand-name†cigarettes. For a time, famous brands such as “Hongtashanâ€, “Malboro†and “555†have been on the market. The twin brothers of cigarettes are everywhere, misleading consumers and infringing consumer rights. In today's society, the demand for respecting intellectual property rights and safeguarding intellectual property rights is increasing. This practice is bound to be severely sanctioned by the law. According to reports, there have been many cases of infringement of cigarettes in China.
As an important part of the tobacco industry design, cigarette packaging design is to inherit and carry forward the traditional art of the Chinese nation, introduce new ones, design cigarette packs that have both national styles and time characteristics, or blindly copy and plagiarize other people’s trademarks. A question worthy of serious consideration.
Excessive pursuit of gentrification, "the best"
With the development of the socialist economy, people’s living standards are getting higher and higher, and consumers’ eyes are becoming more and more critical. A cigarette package with a novel design and high aesthetic value can indeed arouse the desire of consumers to purchase and bring great economic benefits to the business. However, some businesses are excessively pursuing the gentrification of cigarette packaging, and have launched such packages as “great goodsâ€, “boutiqueâ€, and “kings of kingsâ€, and they can't wait to wrap them in gold or silver and go into the extreme of light goods. Most consumers want to buy a cheap product. This practice can only keep them away from them. Those who really buy cigarettes cannot afford to smoke, which contributes to the luxury and corruption.
Lack of personality characteristics, blind pursuit of "foreign taste"
Some merchants seized the psychology of some consumers admiring "foreign goods," and put a full package of "foreign flavor" on the goods. The entire package did not have a Chinese character and implemented a full "westernization", making it almost impossible for people to read Chinese cigarettes. . As everyone knows, this design style does not adapt to China's national conditions. After all, the proportion of Chinese consumers who can understand “foreign language†is not large. Therefore, it is difficult for consumers to establish a brand image in the minds of the general public. The result is only counterproductive.
Imitation of Famous Brands Some businesses have spotted the psychology of some consumers admiring famous brands, and have produced many similar and similar “brand-name†cigarettes. For a time, famous brands such as “Hongtashanâ€, “Malboro†and “555†have been on the market. The twin brothers of cigarettes are everywhere, misleading consumers and infringing consumer rights. In today's society, the demand for respecting intellectual property rights and safeguarding intellectual property rights is increasing. This practice is bound to be severely sanctioned by the law. According to reports, there have been many cases of infringement of cigarettes in China.
As an important part of the tobacco industry design, cigarette packaging design is to inherit and carry forward the traditional art of the Chinese nation, introduce new ones, design cigarette packs that have both national styles and time characteristics, or blindly copy and plagiarize other people’s trademarks. A question worthy of serious consideration.
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