In recent years, since the country officially released the policy of fully liberalizing the two-child policy at the end of 2015, the early childhood education industry has ushered in a flourishing spring, and the market potential for baby products and teaching aids is huge.
Baby products and teaching aids industry has great development potential
The data shows that there are about 240,000 kindergartens in the whole country in 2017, and about 44.14 million children in the park. Statistics and surveys from various channels show that most families invest more than 20,000 yuan in education and entertainment per year for a child. The 45 million children who are only in kindergartens are the market capacity of trillions. According to estimates by authoritative institutions, the size of the entire baby market in 2018 reached 3 trillion yuan.
Forward-looking Industrial Research Institute estimates that the market size of China's toy industry in 2018-2023 will exceed 230 billion yuan, 240 billion yuan, 260 billion yuan, 270 billion yuan, 280 billion yuan and 300 billion yuan respectively, which is a promising development prospect.
Strong demand in the market also brought capital blessings. Beijing Huanyu Wanwei Technology Co., Ltd. (Smart Tree), which had received 500 million financing at the end of December last year, was refinanced by Hejing Technology at the end of February 2018. After the completion of the financing, the wisdom tree will be mainly used for the construction of the capability system, the construction of high-quality content and core hardware assets, market construction, and investment and acquisition. It is hoped that through the establishment of four intelligent systems of safety, health, teaching and mutual entertainment, a nationwide unified smart kindergarten system will be established, and a trillion-level preschool education market will be laid out.
Play the new development trend of teaching aid industry
Experts pointed out that in the future, China's teaching aid industry will present the following new development trends.
First, playing with teaching aids under strict environmental protection requires more emphasis on green design. The improvement of current living standards and the strengthening of environmental protection concepts have prompted toy consumers to put forward higher requirements on the quality of toys from their own health and safety considerations. In order to protect the health of domestic consumers and protect the domestic toy industry, toy importing countries have also established increasingly strict safety and environmental standards. Domestic teaching aid companies have also increased their efforts to study international toy standards and rules, and focus their research and development on "green design."
Second, playing teaching aids and manufacturing products pay more attention to "personality" and "science and education." Among them, the construction of toys and science and education toys will gradually become the market leader. Constructing toys include conventional spelling and building toys, as well as allowing children to assemble their own hands and design products that reflect their preferences, tastes and imagination. Science and education toys integrate technology, engineering, art and mathematics into elements. In the design and development of toys, children of all ages have the ability to learn and enjoy learning. Therefore, the toy product design concept focusing on "personality" and "science and education" is the development trend of the toy industry in the future.
Third, the trend of artificial intelligence in the teaching aid industry is obvious. In July last year, the State Council's "New Generation Artificial Intelligence Strategic Plan" pointed out that by 2020 China's artificial intelligence technology will be synchronized with the world's advanced level. Artificial intelligence speech synthesis, speech recognition, oral assessment, natural language processing and other technologies are applied to the toy industry, which will create more personalized high-tech toys for children, such as talking trains, AI smart toys and so on.
CPE China Preschool Education Exhibition Guides Enterprise Nuggets Industry Blue Ocean
On October 16-18, 2018, CPE China Early Childhood Education Exhibition will be held at Shanghai New International Expo Center. The exhibition was hosted by the China Toys and Baby Products Association, which was established more than 30 years ago. Since its first independent exhibition in 2017, it has created a good comprehensive business communication platform for the whole industry chain products and services of the early childhood education industry.
It is reported that the CPE China Preschool Education Exhibition covers the preschool education products category covering the seven corner products of the kindergarten and the entire preschool education industry chain. The four-in-one “Tour Forum Discussion + New Product Display + Precision Docking + Scene Experience†provides a comprehensive three-dimensional display of the preschool education industry chain. . This year, CPE China Early Childhood Education Exhibition has established three major exhibition halls, namely, teaching toy halls, teaching materials/reading materials, educational institutions, preschool education equipment/supplies/sports halls, and teaching aid enterprises to expand kindergarten directors, preschool supplies integrators, distributors. And the best cooperation platform for investors.
At the same time, this year's CPE China Early Childhood Education Exhibition has been exhibited in more than 30 countries and regions, and the domestic Zhejiang Yongjia, Jiangsu Baoying, Shandong Linyi and other production areas have shown. On-site establishment of "preschool education new product release area", upgrade to create "special purchase matching meeting", customized customized buyers email and SMS docking services throughout the year, so that the teaching aid exhibitors enjoy the never-ending promotional resources. Together with the 17th CTE China Toy Fair, the CKE China Baby Show, and the CLE China Authorized Exhibition, the four exhibitions will create a larger potential business platform.
It is understood that the teaching aid enterprises that pay the deposit before May 31, 2018, if they are members of the China Toys and Baby Products Association, enjoy a maximum discount of 15%. You can visit the CPE China Preschool Exhibition website for more details. If you want to register for the exhibition immediately, please click on the Exhibitor Center - Exhibitor Application, register and promote the demand online, seize the dominant resources, and gain more business opportunities.
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