Chain Restaurant Annual Meeting Hotly Discusses Samsung's Best Smart Terminal Release

The “China Catering Industry Chain Development Strategy Seminar”, which is known as the “China Chain Catering Industry Annual Meeting”, was held in Beijing on May 6-7, 2014, as the highest and most influential catering industry exchange event in China. There have been many big names in the catering industry. The chairman and president of many well-known catering companies such as Yum! China, Ito Yokado, Lukang Town, Haidilao and so on have all discussed the current catering industry trends. At the hot 2014 annual meeting of the mobile internet concept, the experts present at the scene paid more attention to the development trend of the catering industry in the big environment and the new opportunities brought by the smart terminal for the catering industry. As a leading company in the catering industry, Samsung has demonstrated the newly upgraded smart catering industry solution in 2104, with a more high-end, mobile and intelligent wisdom to help the chain catering industry enhance its business value.

Samsung digital signage intelligent information release to create a stylish dining environment

In the highly competitive catering industry, consumers are not only satisfied with the quality of food, the dining environment has become a necessary condition for consumers to choose a restaurant. When customers step into the restaurant lobby, the brightly colored, clear-cut dishes can make consumers drool... But these are not enough for ordinary lightbox menus. Today, Samsung digital signage has become the first choice for catering companies to choose electronic menus with advanced display technology.

Samsung digital signage products, featuring ultra-high definition, ultra-high brightness, ultra-high contrast, ultra-narrow bezel, etc., combined with the anti-reflective design of the screen, can clearly and beautifully display the price of the dishes, popular meals, daily discounts and other information. Presented in front of customers, it can provide consumers with richer choices and faster service; its simple operation features also enable shop assistants to easily edit signage display content without professional training, so that information can be updated in real time; not only that, Samsung The digital signage adopts low-energy LED backlight technology, which is more energy-saving and environmentally friendly; it can effectively reduce the cost by reducing the total amount of thermal energy radiation in the actual display area.

In addition, with advanced display technology, digital signage enhances the brand and product sense of fashion and technology while enhancing the brand and concept, and becomes the best way to spread corporate image ads and product information. .

Therefore, with the intelligent display and release of terminal information, Samsung digital signage can effectively improve storefront grades, triggering more consumer desires for store consumers, and achieving corporate brand image and operational efficiency.

Samsung digital signage solution easily responds to networking

After deep insight into the needs of catering companies, Samsung Commercial has once again broken through the display core technology and launched the Samsung SOC intelligent digital signage solution. Samsung's intelligent digital signage solution provides powerful content support and functional guarantee for catering business promotion and service. . Through the overall solution of MagicInfo Premium S, which is unique to Samsung Digital Signage, the catering industry has an informational tool for responding to networked mobility.

Samsung MagicInfo Premium S is a solution for content creation, management and distribution. It uses MagicInfo Author software to realize the content design and creation of product information and promotional information. The corporate headquarters can remotely operate the national terminal equipment through MagicInfo Server. The information is released and managed, and finally realizes seamless connection with the display of the large screen, thereby realizing the network communication transmission control based on the Internet (or VPN form) and publishing the content. Samsung MagicInfo Premium S is a one-stop information release, schedule management, device control, and through the network publishing and management-based solutions, to maximize the synchronization of corporate display information, maintain the consistency of the brand image, and save a lot of The cost of personnel and management can effectively help companies improve their brand competitiveness.

Through the Samsung Smart Digital Signage Solution, the restaurant can provide guests with weather forecast, special food promotion, restaurant introduction, emergency notification and other information. At the same time, the multimedia information publishing system can be used as an advertising carrier to create new profit points for the restaurant.

Samsung digital signage combined with mobile POS system solutions

In addition, in the era when the mobile Internet is unstoppable, Samsung Commercial can say that it has firmly grasped the "future business opportunities", and through the wireless communication technology, the hotel and the retail industry structure are more friendly and convenient for consumers. Consumption environment. Samsung's catering solution enables the restaurant to implement mobile ordering and mobile POS services. The restaurant replaces the traditional paper-printed menu with a tablet; the customer ordering content is not only transmitted to the kitchen via the wireless network, but also the POS on the checkout counter. The system is used for consumer credit card checkout, which makes the entire credit card consumption process more convenient.

With high-end, intelligent and mobile precision insights, Samsung's catering industry solutions once again guide innovation and change in the commercial market to create a comprehensive smart business experience. "The development of hardware technology has been relatively homogenized at present. The value of commercial products is more reflected in the comprehensive value generated by the cooperation of products and services. You need to go deep into the core of customer business to provide customers with truly effective solutions. As before, Samsung Nanji, senior product manager of Image Display Division of Samsung Electronics, said in an interview that the accurate insight into the needs of customers in the catering industry has made Samsung digital signage the preferred solution for the catering industry.