Furniture products have 6 new features and development trends

The development of the Chinese furniture industry to the current stage, the furniture market demand has long been transferred from the previous seller market to the buyer's market. The current furniture market is a market for individualized demand for furniture products, and the richness and diversity of furniture products have become mainstream. From the perspective of the whole industry, the market downturn has continued for many years, and the competition is fierce. The furniture industry and enterprises have entered a new environment of low growth and low profit. Enterprises have made more attempts in marketing channels and product research and development.

At present, the new features and development trends of the furniture industry products include the following six aspects:

One of the new ecosystems: improved product quality

Product quality is improved, focusing on the application of multiple materials, focusing on process technology, designing and so on. Driven by supply-side reforms in recent years, increasing production capacity and improving quality at the same time, the most obvious is the renewal of production equipment. In recent years, furniture companies have accumulated enough strength because of the aging of the original machinery and equipment, or in order to improve production efficiency and quality, have greater investment in machinery and equipment, pay more attention to the accumulation of process technology, especially for The application of multi-materials has been greatly improved. Many furniture products are handled very well in terms of hardware, glass and leather and wood. As far as the current furniture market is concerned, while the products are constantly developing in the middle and high-end direction, the overall quality of the products is greatly improved. Especially for the custom furniture, the previous particleboards are the main material for large-scale barbaric development, although most of them now Or the particleboard is the main material, but the development speed and profit have a relatively obvious decline, and the high-end solid wood customization has developed rapidly. In addition, more investment in design, furniture industry design agency business is booming in the unfavorable conditions of the furniture market. In the past, furniture companies mainly focused on plagiarism and imitation, and did not pay attention to design. However, both the exhibition and the terminal market are the main design advantages.

The second new ecology: stylization and mashup

The style of Chinese furniture market products has its own evolution law. From the reform and opening up of western furniture products to the domestic market, European and American styles, Italian modern minimalist styles and traditional Chinese style furniture dominate the market and constantly adapt to the evolution of the aesthetics of the times. So far, it is not only the mainstream of the market. The trend of style evolution has become more and more obvious. The market mainstream style products have different sales to brand products, but the general direction has been accepted by the industry and abroad, including the whole house customization. American, Jane, Modern, Nordic, New Chinese, and relatively light luxury furniture, each with its own content. In fact, the stylization of furniture products is more in line with the market consumer demand. The individualized demand of consumers is not equal to customization, but to find the products that they like, and the stylized product features are more distinct, whether it is production or investment, or consumers. The purchase is more clear, especially for furniture e-commerce, stylized products are more favorable. Of course, many times the single style has its limitations, so there will be some mashups on the field, and consumers will often have a mix of individual products according to their preferences. Most of the physical furniture storefronts are a series of style products and a storefront. Many times there are restrictions, but now some companies are doing a variety of styles of comprehensive storefronts. If they are not qualified, they will do the appropriate mix and match at the designer's suggestion. field.

The new ecological three: attach importance to packaging

In this market where the value of justice is just, the competition of the product itself is not enough, and it needs packaging. Product style, material aesthetics, etc. are the value of their own, this naturally needs to have an advantage, this is the basis. However, when building an experience store, more home accessories are needed. On this basis, the advantages are magnified and highlighted, and the importance of soft-pack design is more obvious. In recent years, the design of soft-packing has blossomed everywhere. The concept of soft-packing has become a hot topic in the industry. It has developed very rapidly. Many design companies that do space display design have not added soft-packing service projects, but also added soft-pack design and procurement services. What is more obvious is the rise of hardcover rooms, overall homes, whole house customization and self-assembly, which has promoted the development of soft-packing. At present, furniture companies pay equal attention to products and soft-packing designs. To be soft."

New Ecology 4: Functionality and Intelligence

The versatility and intelligence of furniture products have always been the focus of attention outside the industry. In fact, the overall intelligence of the whole home is eagerly awaited by mass consumption due to many ideas, and has become the focus of research and development or promotion of many home appliances and furniture companies. In the past 2018, it was called the first year of AI artificial intelligence development, and it was marked by the real development of smart home. The application of artificial intelligence technology has made explosive development, and the overall home integrated intelligent system has gradually matured. Furniture companies especially The company that promotes the whole house customization is regarded as the main propaganda point for smart home. Of course, at present, smart homes are actually more systematic integration of doors, windows, lighting and home appliances. For furniture companies that mainly focus on suite furniture, more is the functionality of the products. R & D and design continue to work hard, many storage cabinets, dining tables, sofas and mattresses, etc. have been given more practical functions, not to mention the universality of massage chairs, that is, many coffee tables can be adjusted to length, width and height, some cabinets also Styles can be adjusted at any time with the user's mind. Furniture products jump out of the most basic use functions, and the same product is developed by designers to provide more functions. Health and monitoring of physical health, including the ingenious and growing products of children's and children's furniture, is not only more practical, but also its products. The design looks more beautiful in space and meets the real needs of consumers pursuing high quality of life.

The new ecological five: single product and diversified common development

The furniture product itself can be said to be a kind of space product, paying attention to the overall coordination and aesthetics of the space, which requires the support and integrity. Now the number of products in a new series of products has been greatly reduced, but the furniture products are more diversified in style and rich in functional design. In particular, some furniture products for small-sized houses are more compact in design and more diverse in materials. Some specialized elderly furniture, infants and children's furniture are more segmented. The diversification of furniture products is inevitable in market segmentation and individual demand, but compared with diversification is the development of single products. The channel for single-product furniture is more to provide support for other companies' products, as well as supply networks and urban direct channels. In particular, there are many e-commerce channels. In terms of massage chairs, many companies specialize in massage chairs, and there are many brands of e-commerce massage chairs. The competition is fierce and the price gap is huge. Some companies have different channels to share the profit model. Currently, they are in various railway stations, airports and comprehensive cities. Shopping malls and other crowds have a dedicated massage chair seating area. A large number of single products are introduced to the market, and more terminal information feedback is obtained, and research and development are continuously improved. It can be said that single-item furniture enterprises have done a better job in humanization and function enhancement of products.

New Ecology 6: Blurring the boundaries between finished furniture and custom products

In the interview with the media, there is no such thing as “custom furniture” because the furniture has been customized since its inception, and the heat of being hyped is too high. In fact, every furniture company is a custom furniture company. Consumers themselves have to choose furniture products according to their preferences. As for the size of the products, any furniture company can complete them. The furniture products are of good quality and functional difference, not The difference between customization and finished products. In the current furniture industry, each furniture company also produces customized service projects. The difference is the difference in the marketing model between the differentiated finished furniture companies and the customized enterprises. In the future, the concept of this custom furniture should be more diluted.

The furniture industry has ended a period of rapid growth of 30%, and has entered a steady development stage. The growth rate has slowed down and the profit has dropped reasonably to become the new normal. This is the current and future market environment.

Enterprises must adapt to adapt.

For more information, please pay attention to the official website of Xianghe Furniture City http://