With the upgrading of smart phones, its intelligence and functional diversity are also changing the payment industry, coupled with the crux of traditional payment in privacy, security, management and use, and mobile payment has been popular since its birth. the reason. Specifically, the mobile payment market began to enter the outbreak period in 2015, which has brought disruptive changes to the traditional payment industry.
The current mobile payment market is highly competitive, and Apple Pay and Samsung Pay are the current market players. With the launch of their respective global strategies and layouts, Apple Pay has been launched in 8 countries and regions including the United States, China, and France. Samsung Pay is also listed in Korea, the United States, China, Singapore, Spain, Australia, Brazil and other countries or regions. Intensive global layout. These also indicate that after mobile payment replaces traditional payment habits with “carpet†sweeping, consumers have entered the habit phase from the early adopter stage.
In the mobile payment market, the user experience is always king.
According to market research firm Forrester Research, the global mobile payment market will reach $142 billion by 2019. With the acceleration of the globalization of mobile payment globalization, according to the author's observation, the reason why mobile payment is widely used, the key factor is based on its good user experience.
Throughout the development process of mobile payment, the scene is particularly important. The author believes that payment is a strong application and has a high degree of stickiness. The payment is essentially a competition for customers, and the customer is living in the scene, so Samsung Pay Extensive trial use is undoubtedly an important factor in its rapid promotion, and this has also brought more convenience to users.
When it comes to the user experience, it has to be said that the advantage of fast payment is one of the important reasons for the rapid promotion of mobile payment. When the actual payment is applied by Samsung Pay, no matter whether the mobile phone is in the screen, lock screen or main screen state, just swipe the finger from the Home button to slide up the bound bank card or Alipay interface, and then verify the fingerprint. Pay with the POS machine or use the Alipay Scanner to scan the code. If you follow the previous method, we must first unlock the phone, then find the Alipay APP, open it and then click the payment option to enter the QR code. It is not difficult to find that the development of mobile payment has taken another important step.
Since it is so fast and convenient, the security during use is even more important. How is Samsung Pay safe? Samsung Pay adopts fingerprint authentication, payment token (Token) and Samsung's unique KNOX technology triple security certification. These technologies not only provide our personal information, but also provide security protection for the smartphone itself and the Samsung Pay application. It is reported that under the guarantee of payment security, if the mobile phone is accidentally lost, the owner can also remotely delete the data and information in the mobile phone through the "find my mobile phone" function to ensure his privacy. I believe that Samsung Pay with multiple protections is really the best replacement for wallets.
As early as last year, Samsung took mobile payments as an important measure of its global strategy. It is not difficult to find out through the author's experience. Compared with Apple Pay and the traditional “wallet paymentâ€, the technical leadership makes Samsung Pay show a superior user experience and is widely concerned. Based on this, it further established its leading position in the global mobile payment field.
Localization strategic advantage, joint bring new changes
In the past two years, Alipay and WeChat have completed the habits of some users through consumer subsidies and red envelope wars. At the same time, mobile payment companies such as Apple Pay and Samsung Pay are ambitious, sweeping the global mobile payment market with a tornado, making the Red Sea Change the blood. It is not difficult to see that the changes in these markets are based on the user experience to promote the development of the entire mobile payment industry.
According to actual observations, the mobile payment market has become a must for mainstream mobile phone manufacturers. Following Apple's Apple Pay and Samsung's Samsung Pay, smartphone makers with tens of millions of shipments have the power and possibility to deploy mobile payments. Huawei, the domestic machine, launched Huawei Pay, and it is said that Xiaomi Pay will soon be online. I believe that in the future, various types of Pay will emerge in an endless stream, and mobile phone companies will eventually compete towards the full ecological capacity of hardware, software and services. But it is foreseeable that it is difficult to compare with Samsung, Apple and Google in terms of market influence.
The market is unpredictable, and the former "enemy" can also become "friends." Mobile payment companies such as Apple Pay and Samsung Pay have entered the market from the initial single-handedly, and later Samsung Pay to pay for Alipay. They can bind Alipay accounts through Samsung Pay and carry out strategic cooperation such as Alipay payment. It is also the original intention based on localization development. Market competition has become increasingly anxious, and the battle for competition has been repeatedly upgraded. The localization development strategy based on the principle of better experience will be the key to winning the mobile payment competition.
Written in the back
In the past, cash or bank cards have an absolute advantage in people's daily payment methods. However, the rapid development of technology has gradually changed this low-intelligence and inconvenient payment method. "Ending cash" and liberating wallets are the general trend and irreversible. In fact, the market is like a tumbler. It is impossible to just fall in one direction. In other words, it may tend to be in any direction that is beneficial to the user experience.
Mobile payment represented by Apple Pay, Samsung Pay, etc. is the only way to quickly understand the user's payment experience. However, at present, Samsung Pay can fulfill the dual needs of users to “swipe†and “scan code†and quickly seize it. The global mobile payment market. Recently, Samsung exhibited the results of the first anniversary of the launch of Samsung Pay. From the data point of view, it has more than 440 global cooperative banks, and the number of registered cards in the United States and South Korea alone has exceeded 4 million. The promotion time, its number of transactions in the world has approached 100 million, showing a good momentum of development. It is foreseeable that Samsung Pay has unlimited imagination in the future. From a longer-term strategy, Samsung Pay, which has a more comprehensive, convenient and safe scene, is actually a foregone conclusion in the fierce big pay battle.
This is a future era. This is an era of “end of cashâ€. The author has come to a bold guess, can it be “there is no thief in the world†in the real society led by high technology? I think everything is possible.
Cixi Dujia Electronic Appliance Co., Ltd. , https://www.cixidujia.com