Who is NICI? Since 1986, NICI was born in Altenkunstadt, Germany, and it has become one of the largest plush toy brands in Germany by a private plush toy manufacturer and has become a global brand enterprise. At present, there are many NICI product lines, including plush toys, cartoon ornaments, stationery, and backpacks. How did NICI capture the hearts of plush toy fans?
Important production process
1 shape design
Before each kind of NICI plush toy was given “lifeâ€, the designers would modify the design drawings based on their understanding of the cartoon image, combined with their inner feelings and emotions, until the completion of the original design, which preserved the essence of the animal image. Characteristics, adding a lot of playful cute like anthropomorphic style. For product production, the Germans pay great attention to the customer's thoughts and feelings. NICI will get more inspiration by communicating with the fans through emails and letters at the design stage of the first draft.
When designing the first draft, the designer will consider the color, materials, and product safety of the product in advance. For example, the NICI China Division designed a new work. It is necessary to first create a model for the new work and send the model back to Germany. After the strict inspection and acceptance by the German headquarters, it can be put into mass production, because NICI always strives to achieve visual The double perfection of senses is strict enough!
We still use the China branch as an example. After the final design draft is confirmed by the German headquarters, it will be sent to Chinese manufacturers for mass production. The selection of manufacturers and suppliers at the headquarters of NICI is also subject to stringent requirements and a reasonable mix. For example, according to technical specifications, which suppliers provide high-quality plush raw materials and which suppliers can provide other parts. This ensures that NICI consistently upholds the principles of high-quality raw materials and safety. After these necessary approval procedures are passed, it is possible to start mass production of NICI plush toys.
How does the beautiful color of plush toys come from? There is a dyeing process here. Before the dyeing, it must be preset. The so-called preset is to selectively color the fibers of the raw materials, and it must be noted during the dyeing process that only similar colors in the same dyeing drum can be dyed. The whole dyeing process takes about 3 hours. .
The very soft texture of the finished plush toy is obtained through the "combing" procedure of the fiber. NICI places particular emphasis on the fact that the fibers must remain "upright" after processing, so this effect must be repeated up to eight times before it can be achieved. The facts also prove that NICI fans are very satisfied with the feel of plush toys.
This process is even more refined. The material will be chemically refined again to ensure the same length of plush fibers, and only in this way, the small animals will have the perfect hair and body.
After qualified samples are produced, all important production procedures have also been qualified. More NICI plush toys will be born on the assembly line. They pass the quality inspection, proofing and typesetting of raw materials, and then cut, sew, fill and seal, finish and modify. After the molding, they also need to take safety precautions. The last time they are checked, they can be shipped to retailers.
A lovely NICI plush toy was finally completed. They were transferred by land and water to the hands of major NICI dealers. Then they quietly sat in the window waiting for the new owner and gave them a warm new home!
NICI hopes to convey the genuine concern between people through these cute plush toys. When people see NICI plush toys, they can remember what is the most important thing in life. In NICI, we see not only the quality of products that are constantly improving, but also love and care.
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