Creative Outdoor Advertising Appreciation

Many small partners say that they want to see creative advertising. What they bring today is foreign classic outdoor advertising. Let us savor the masterpieces that designers and ad copy writers have created together.


1. Can you believe it is an advertisement? But it is indeed an advertisement. Summer, seaside vacation, and how much you need a shaded area, this billboard is very unique. “Break it out” caters to the needs of many people. But this sentence only draws you to rest under it and then you lift it. Look up to see the ad. clever!

2. "Lego" is a famous children's toy brand. The good thing about this billboard is that creativity comes from nature and children are encouraged to discover beauty in life. This is also a good interpretation of its "Play and Learn" slogan, advocating a new concept of learning and playing simultaneously.

3. McDonald's puzzle ad. Nothing is more fun than "looking up and playing" on the street! Everyone wants to participate. Everyone can't help but express themselves. This is the high realm of advertising - "interaction." Want to understand the detailed can refer to the legendary copywriter Joseph Hughman written for Nautilus spelling sales, let readers to find a copywriting mistakes! Through this advertisement, the product that had been discontinued at the time sold out its inventory in a short period of time.

4. This is an outdoor advertisement made by 3M company. The powerful tack effect is clear at a glance.

5. There are several appeal points for toothpaste ads: whitening teeth, cleaning the breath, and strengthening teeth. Such as [NICE] toothpaste nutrition, teeth like it. [Colgate] I really enjoyed the icy shock [black toothpaste] can't just look. [Crest] A healthy smile comes from Crest. The main appeal of this toothpaste is the strong teeth. How to express its strength is above.

6. adidas shoes advertising. Green shoes, good green! I believe you must smile at this advertisement. This is one of the psychological incentives that advertisers need to master: instant gratification. Satisfying this customer's desire has a strong resonance with the brand.

7. This is an advertisement of an environmental organization. The forest that disappeared left no place for leopards, and the forest that disappeared was more thought-provoking.

8. If you meet such a small kid on the street and blow bubbles, you will definitely turn your head and look at it. This has achieved results.

9. The huge steel fork, together with the mouth-watering ingredients, is the "taste is the actual size." After reading it, I really wanted to eat. This also achieved results.

10. Do you want to drink so good Coke?

11. The sewer cover has even become a source of advertising creativity! Pac-Man is a common memory of our generation. GameStop Game Co. actually links the two with no connection. Saying that this advertising, advertising manager your boss certainly did not pay!

12. This car is tough!

13. Outdoor advertising is "not amazingly endless" such a cute baby, you can not see? It's right to see it.

14. It is not easy to understand this advertisement at first glance. Even the slogan is confusing: Break the box and she says "no". This saw the "axe perfume" inside. To know this perfume is popular throughout Europe and the United States, has become the first choice for men and women in Europe and America. Its greatest feature is the scent that contains women's favorite flavors, and its declared effect has always been bold and astonishing. In Europe, its position is: "Spray AXE, go to bed." This appeal has indeed attracted many young people, so that its sales of similar products in the United States have steadily increased.

15. This is an advertisement for a museum in Amsterdam, shocking!

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