Redwood: Temptation and chaos

Since 2005, mahogany furniture, which is represented by high-end furniture, has begun its dramatic fate. In the past 10 years, its price has experienced a skyrocketing rise to millions of yuan, and it has experienced a sudden collapse to a few hundred thousand yuan of plunge. "Roller coaster" is general.

In 2015, the downturn in the domestic market became the “last straw” to crush some small and medium-sized mahogany manufacturers, and a large number of low-end, small-scale mahogany furniture enterprises “closed and turned”.

In 2016, after the “cold winter”, mahogany furniture seems to usher in a long-lost spring.

Affected by endangered regulations, strict smuggling by countries, and increased transportation costs, the price of redwood raw materials in the market has risen sharply. At present, major domestic mahogany merchants have issued notices of price increases of 10% to 15%. The purchase of mahogany furniture must be completed within the specified date. The amount is paid.

However, the price surge may not reflect the real market supply and demand relationship, but rather the chaos of speculation and speculation.

National standard with "gold"

Huang Han (a pseudonym) made a difficult moment. He couldn’t tell what kind of wood was the 520,000-dollar mahogany furniture in front of him, even though the owner patted his chest and said, “This is definitely a yellow pear.”

"If the furniture is Hainan huanghuali, the price is fair. But if it is not or not, the price is bound to be several times worse." Huang Han told "Looking at Oriental Weekly" that his friend bought a set of mahogany furniture. , suffered a big loss in the quality of red wood.

His fears are not superfluous. The same set of mahogany furniture, different materials, vary widely. If it is made of Hainan huanghuali, the finished product should be at least 5 million yuan; but it is replaced by Vietnamese huanghuali, which is worth a discount; Myanmar Burma is also 4 to 5 times more expensive than African pear.

"In the current market, there are too many 'cottage' mahogany furniture. Although they are all varieties of mahogany, the difference in appearance is small, but the value is worse than ten times." In Huang Han’s opinion, "the mahogany line, a negligent look It is very common to lose a car."

What is "redwood"? According to the original national standard, only five precious wood species were listed among the redwoods: red sandalwood, huanghuali, rosewood, wenge, and ironwood.

“In general, huanghuali is produced in Hainan, and small red sandalwood is produced in India. Laos red rosewood is produced in Southeast Asian countries. They are all real Chinese traditional mahogany furniture materials.” China Furniture Association traditional furniture Wu Bingliang, chairman of the professional committee's presidium and founder of Wu Shi Xinglong, told the Oriental Weekly.

Now the original national standard has expanded the scope, and the category of “redwood” is also expanding: all hardwoods are generally referred to as mahogany. But what people really want to buy is the mahogany in the traditional sense.

"This actually brought confusion to the market. Its definition of mahogany has created loopholes for unscrupulous merchants." Wu Bingliang said, "Unscrupulous merchants use the vast majority of consumers to understand the red rosewood, which will be produced in South America and Africa. Hardwood is included in the red rosewood category."

He said that some bad businessmen will be the national standard of black rosewood such as Latino and African "Brazil black rosewood, East African black Dalbergia", and even other non-national standard rosewoods of African rosewood "African Dalbergia" African red rosewood is also named after "red rosewood".

"The price of their materials is relatively low-end, about a few thousand yuan or 10,000 yuan per ton, the price is several times or even hundreds of times different from the real Laosi red rosewood. The seller signs red rosewood when signing. However, he did not break the law when he scrutinized it. It was just a loophole." Wu Bingliang was angry. "How many consumers understand the difference in materials?"

He calculated an account: "The cost of mahogany furniture of 1.8 million yuan is 1 million yuan. We can earn 300,000 yuan for a 20% discount for consumers, but the price of low-grade materials is 1.2 million yuan, and the cost is only 50,000 yuan. But consumers don't know the truth."

"The concept of hype is even worse than robbing the bank."

In addition to playing "catty" on the category, there are also some interest groups that have found a more secret way to profit - just like speculation in stocks.

CCTV Financial Channel has exposed the "Redwood Hype Industry" chain:

First of all, a small number of professional speculators hoard a certain amount of mahogany products, using a year or even longer packaging concept, sizzling its scarcity and collection value;

Then, the investor pays a certain amount of margin to the mahogany production area as a dealer, and the redwoods in the area are all sold through dealers, forming a production and distribution system for the producers and distributors. First-, second-, and third-level dealers work together to raise the price of various types of mahogany products.

Due to the stratification of the first-tier to third-tier dealers and the price of the layers, only 30% of the raw materials are used for speculation, and the purchase price is 10 times higher than the original purchase price. And with the continuous participation of a new group of businessmen, this industry has presented a scene of blooming and vitality everywhere.

These interest groups are powerful and difficult to destroy by ordinary institutions or individuals. Wu Bingliang once encountered it during the hype of Jinsi Nanmu.

At that time, he met a Mr. Wu from Beijing when he was studying cultural relics in the Beijing Museum. He bought the old material of Jinsin from Chengdu at a price of 6,000 yuan per ton, and then sold it at 20,000 to 30,000 yuan per ton. They used the way of finding people in the TV media to speculate on the collection and investment value of Jin Sinan. A small wooden box costs 300,000 yuan, and a wooden table costs 60 million yuan.

"I have calculated an account. These Jinsi Nan even worth 200,000 yuan per ton, one ton can play two wooden tables, costing 100,000 yuan each, they dare to sell 60 million yuan." Wu Bingliang said, "This kind of Hype is even worse than robbing the bank."

"Actually, the texture of Jinshen is soft, it must be decorated with gold or painted, it is not considered mahogany." Wu Bingliang told this reporter that at the time, the six presidents of the Traditional Furniture Committee of the China Furniture Association met in Beijing, intending to A kind of hype behavior held a counterattack of "buy mahogany, send gold silk Nan".

Smuggling group cross-border

In September 2016, at the 17th Conference of the Parties to the Convention on International Trade in Endangered Species of Wild Fauna and Flora in Johannesburg, South Africa, the most used Hedgehog rosewood and all Dalbergia species in the Chinese rosewood market and the Chinese redwood market alternatives. Flowers are listed in Endangered Appendix II and international trade is prohibited.

This is like a fuse, once again igniting the embarrassment of cross-border smuggling of redwood.

In fact, redwood smuggling has become a climate as early as 2013. The new policy was introduced, and the country of origin of mahogany materials such as Vietnam, Laos, and Myanmar stopped exporting logs, and a large number of mahogany goods that could not be legally processed were backlogged in the logistics. The huge market demand has pushed the price of redwoods to skyrocket, stimulating the murder of redwoods and taking risks.

Wendong, the owner of Hongshi classical mahogany furniture, told the “Eye of the Weekly Weekly” that it is obvious from the comparison between the import and the domestic market that the amount of redwood possessed, a large number of mahogany logs came from abnormal channels.

In 2013, the import price of Chinese rosewood rose by nearly 40% during the year, and the price of some raw materials such as Sian rosewood, Diphong Dalbergia, and Daguo rosewood rose by 50% to 100%. The statistics of import customs data for the year showed that China imported a total of 1,195,800 cubic meters of rosewood (original wood). In Wendong's view, the domestic mahogany furniture manufacturers' mahogany reserves far exceed the holdings of the country of origin.

Chinese rosewood raw materials mainly rely on imports. According to statistics, most of China's rosewood imports come from Myanmar, Thailand, Laos, Vietnam and Cambodia. This trade is in full swing in border areas and conflict zones where management is lax.

According to information disclosed by the Ministry of Resources and Natural Environment Protection, there are seven provinces in Myanmar that have illegally smuggled timber, and a total of 38 illegally smuggled timber lines.

Among them, there are two provincial provinces with the most serious smuggling of timber: there are 16 illegal smuggling timber lines in Shan State, and 8 lines in Kachin State, while the timber smuggling routes in Kachin State and Shan State are mainly to China.

China’s customs anti-smuggling department found in the investigation that the redwood smuggling methods are increasingly hidden and more diverse: the smuggling elements collude more inside and outside the country, and the performance is that smugglers often transport the timber to Hong Kong, changing the order and changing the cabinet outside the country. The rare and endangered wood species are falsely reported as ordinary wood or rare wood species such as lobular rosewood are smuggled into the ordinary wood.

From July to September 2016, India cracked seven smuggling cases of lobular rosewood in two months. After smuggling, many Chinese partners were released. In November 2016, India’s Goodbone police arrested Singapore’s smuggled red sandalwood. The recidivism and its five key assistants admitted that they had smuggled more than 1,000 tons of lobular rosewood to Singapore, China, Dubai and Malaysia.

Be wary of "makeup" mahogany

Many industry experts pointed out that the current market is caught in the misunderstanding of the "material" pricing. Therefore, after the price of rosewood soared, some unscrupulous merchants came up with the trick of "carrying goods" and "pretending".

For example, the surface that is often touched is made of mahogany, but the hidden parts such as the legs and the back of the board are made of wood. Some superb manufacturers, even using mahogany flakes and glue, wrapped in miscellaneous wood to shoddy.

The tension of Zhicheng Redwood also tells "Looking at Oriental Weekly" that there is a kind of professional person named "Furniture Beautician" who puts makeup on the furniture through their "magic hand". "Even if the lines can be painted, then the color of Italy is used. The oil colors the furniture, and the color penetrates into the furniture, looking like 'old furniture'."

So, what is the value of mahogany furniture?

“Redwood Master” Wu Bingliang told this reporter that although the price of mahogany raw materials is expensive, its real value is artistic and cultural connotation.

Zheng He’s seven voyages to the West and the opening of the sea not only introduced a large number of hard, delicate and well-textured mahogany wood, but also promoted the exchange of Chinese and foreign civilizations and production techniques. The back of the mahogany represented cultural genes. Similarly, the furniture manufacturing industry was unprecedentedly prosperous. Hainan huanghuali, lobular rosewood and Siamese rosewood have been cherished by the court as the three tributes, which led to the art and culture of Ming and Qing dynasty mahogany furniture.

"Gongmu means a kind of quality of life and spiritual pursuit. This concept and culture has been inherited ever since." In Wu Bingliang's view, "the mahogany furniture is beautiful, fine, good, and rhythmic. It is impeccable." Fine art."

Many mahogany furniture is tens of millions, tens of millions, relying on excellent craftsmanship and quality, craftsmanship and quality is the real "point gold."

Wu Bingliang believes that the past model of shoddy work is gone forever. The consumer's consumption concept has undergone tremendous changes. It is not limited to the material practicability of the pursuit of food and clothing, but also the appreciation and consumption of spiritual culture.

"In the subsequent development, the mahogany furniture industry will gradually get rid of the restriction of timber prices and return to the stage of pricing and pricing with furniture quality, corporate brand, sales and service." He told this reporter, "Enterprises must be right. The over-concern of the material's ups and downs, returning to the research and quality improvement of the furniture production process, and processing every hard-won material design into fine works and artworks."

According to Yang Bo, chairman of the Bureau of Traditional Furniture Professional Committee of the China Furniture Association, it is timely for the Redwood investors to enter the market.

“In addition to the rareness of general investment products, mahogany furniture is also endangered. Perhaps in another 50 years, this industry will cease to exist, and it may be a matter of centuries later. Yang Bo said.

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