Nongfu Spring is a design company!

[China Packaging Network News] When you talk about Nongfu Spring, what you first think of is definitely the widely advertised slogan, "The Farmer's Spring is a bit sweet!"

Actually, it is not only copywriters. The packaging design of Nongfu Spring has also been widely praised. There are even netizens saying that Nongfu Spring must be a design company!

Some time ago, Nongfu Spring introduced 200,000 sets of Year of the Rooster commemorative mineral water. Like last year's edition of the Year of the Monkey, this year's mineral water still cannot be sold. Of course, this is not an important point. The focus is on the Year of the Rooster Water Bottle. It really looks good:

This Year of the Rooster commemorative version of mineral water contains inflatable mineral water and non-gas mineral water. The former's shape is an imposing big cock, and the latter's shape is the hen's Ma Ma leading the young chick to play, it looks like Meng Meng.

Obviously, this package is based on the award-winning glass bottle design of the Nongfu Springs Classic, which is exquisite and upscale.

In addition to the packaging of glass bottles, what are the high-value packaging designs for farmers' springs worth repeating? Let's review together:

Small fresh series

Small fresh style packaging is generally used for juice drinks, giving people a natural, healthy feeling. For example, 17.5° juice, water-soluble C100 and fruity water in Nongfu Spring:

It is said that the sweet and sour orange flavor at 17.5° is the best

So the juice is simply named 17.5°

Fruity water, summer taste

Water soluble C100 with clear claims

The package is small and fresh

Literary Fan Series

Not only will you be able to play with the small fresh, Nongfu Spring is also not to be denied. Milk tea and spring, summer, autumn and winter series of packaging have won international awards. Even the oriental leaves, famous for their “difficult” drink, have attracted many literary young people to challenge them:

The feeling of retro art

Fairy tale of Changbai Mountain

Created by British illustrator Brett Ryder

As long as the package is good, the taste is not important

do you mean this?

Warm heart practical series

In 2015, Nongfushangquan introduced the country’s first baby drinking water, which received great acclaim.

Although it is baby drinking water, the user is the child's parent, so this baby water is not only very effective in terms of water quality, but also designed on the packaging is very intimate:

The bottle is short and not easy to collide and knock

Handle for easy one-handed grasping

Because the size of the palms of men and women are different

So the depth of the gripper is not the same

Packaging is also a form of communication. Good packaging design not only reflects the temperament of the product, but may attract consumers' attention more than advertising.

Hey, in other words, even the mineral water and the juice are all in the fight. What other reasons can we not strive?