First, the packaging design is the first crystal of teamwork Today's packaging design, more emphasis on market strategy, in and of itself, this is a high-intelligence comprehensive service work. It is not a single operation, but rather the result of more participation and integration of other departments. The merchant is more like a partner. A packaging design project needs multiple people to complete the collaboration. It needs to communicate and communicate with the business, and needs to be responsible for production and Sales people work closely and cooperate with each other.
For major projects, it should also include market research personnel, consultants and other professionals involved. In short, a good design is the best embodiment of group collaboration. The closer the cooperation, the greater the grasp of the product on the market and the achievement of good sales performance.
Second, packaging design is the art of door positioning For packaging design, to find the direction of the design, more important than anything else. Customers do a design, often for a variety of reasons. Sometimes it is to launch a brand-new product, sometimes to improve the product for the sake of upgrading the original product. Regardless of the design motivation, it is essential to fully understand the consumer's needs, which requires the design of this project. The team has a certain understanding of the market. For example, if the customer is launching a brand new product, it is necessary to carry out research, what its target market is, and how to formulate a corresponding design proposal for the target consumer group; if it is a new product replacement, then its What are the advantages of the original brand packaging that need to be inherited; if the product is redesigned, is it to develop new markets or to reverse the declining sales situation, how is the sales of similar products, and what are the advantages and disadvantages of existing designs? What are the strengths and weaknesses that need to be learned from. In short, the more thorough understanding of the customer's situation, the more accurate the positioning of the practice, the better the final design effect.
Third, the quality of packaging design is subject to market standards "beauty" is not the only standard for measuring excellent packaging, high grade or not of materials can not determine the quality of design, gorgeous jackets on some unsuitable goods, over-proclaimed packaging The value is often not recognized by consumers. Similarly, good products and poor packaging cannot achieve the desired market effect. Only according to different stages, different locations, different ages and levels of consumer groups, to make targeted sales packaging, is an excellent packaging design. Therefore, to evaluate the quality of a package, it should be evaluated objectively. It should be based on the suitability of its products. It cannot be set aside by its individual aesthetics.
Fourth, packaging design should have unique personality characteristics in order to better meet consumer packaging design. In addition to having indispensable promotional functions, the personality characteristics it displays are even more areas that modern packaging design must involve. Consumers have different personalities and a package with a targeted personality. It is easier to satisfy consumers' needs and to communicate and interact with consumers. This is an important issue that cannot be ignored in modern packaging design.
Fifth, packaging design is more and more like a social science. It is a combination of rationality and sensibility. With the development of domestic packaging design, it is unlikely that one person or his subjective consciousness will determine its final form. Good packaging design. In reality, the designer is often prone to fall into a state of self-feeling, and it is difficult to extricate himself. Its essence is the same as what the customer thinks his product is good and what he wants to perform. There is no real difference. Through the accurate positioning of the target market, the accurate positioning of competitors, their own precise positioning, the form of the packaging itself, the color, the status, the shelf display, and the promotion and promotion will be very natural, rationally determined, and the market goals will be relatively Easy to reach.
VI. Packaging design is an integrated, strategic design. In the promotional environment related to packaging design, packaging design is not independent. The product itself is fundamental, packaging is the center, supplemented by appropriate advertising and diverse Promotional means to achieve the unity of the image, the effect of the significant. For packaging design, it also requires that it reflect the entire project plan, the ultimate purpose of product advertising, packaging terms, slogans with a large sales promotion, consistent with the business product promotion strategy.
7. Packaging design must be fast in information transmission. The subject of its expression should have good uniqueness. There are often too many topics to be expressed in the packaging to weaken the attractiveness of the packaging itself. When you look in a dazzling array of products, your eyes stay on each product for a short period of time, so the packaging design must be direct in the message, preferably the only, intuitive, it should have a clear Clear features allow customers to see the product at a glance. This requires the designer's basic skills in graphic design - the application of patterns and colors, the correct rhythm grasp, the selection of materials, or the display of goods, etc., all have a concrete understanding and mastery, and strive to make each design economic practical.
VIII. Packaging design is a product that is constantly reviewed and improved. A product's packaging design is often not a single stage of design. Many of them require long-term development and improvement to mature. Therefore, relevant personnel should constantly review their performance in the market, reposition them, and constantly compare and adjust them so that they become mature and stable products. So good packaging design is a long-term maintenance and maintenance work.